As Americans become more health-and-environment conscious, the demand for natural products has skyrocketed.
Going natural is big business. Consumers are seeking safe, healthy alternatives to the products they use every day, and the beauty industry is no exception. Just one problem: Natural makeup just doesn't look good. At least that's the perception.
But it may not be for much longer, thanks to Christina Marcaccini, a Los Angeles-based entrepreneur and the creator of RAWMinerals. Recognized as an expert in ingredient research, Marcaccini has met with Congressional staffers to advocate on behalf of environmentally sound manufacturing practices and higher safety standards for the industry.
In 2004, Christina decided to turn her passion into action by developing RAWMinerals, the first high-performance line of mineral makeup, and the breakthrough brand is quickly gaining a reputation as the hautest makeup around. The line has quickly become the top-selling mineral makeup brand on the Internet, thanks to a progressive policy of allowing customers to try RAWMinerals for free before buying.