Not watched the video, havent got access on this computer.
However yep Ramadan is becoming commericalised, or at any rate Eid is, there was a whole Ramadan collection in mothercare (a kids clothes etc shop) I mean what is that about? And clintons do Eid cards too, I prefer to commission my Eid cards from muslim friends who make and sell cards and keepsakes etc.
But going by Sr JO's diary entry, I guess Ramadan is very commercialised in Muslim countries, having said that I went shopping at an Indian market type place today and all the prices were hiked up for Eid!!!
The last ten days of Ramadan the Indian shops go nuts, we have a street famous for selling just asian stuff, and during the last ten days the streets outside the shops arel ined with women doing henna paintings and people selling what can only be fairly described as tat.... which is why I always do my eid and Ramadan shop way in advance, the crowds are unbelievavble!!!
So errmmm I guess yeah I think it is becoming commercialised.....