One of my close friends recently had a baby.
I made up a hamper for her.
I bought a material basket (which she can use to store her baby's bits in once she's taken the gifts out), on one side I filled it with baby clothes, blanket & cuddly teddy & baby bath giftset. On the other I put designer breast feeding pyjamas, bath gift set for new mums, washable breast pads (she planned on breast feeding) & kamillosan (a cream for soreness while breast feeding can also be used for nappy rash on baby & safe to ingest as it contains chamomile & lanolin) and a million packets of pumpkin seeds as she has had a mad craving for them which has continued post birth.
For another very old friend who lives very far from me and has no family close by;
I sent her a hamper filled with a weeks worth of meals for her so she could spend her first week with baby eating and sleeping, the meals were commissioned from a company that cooks the meals fresh & are frozen so all she had to do was heat & eat.
Both friends loved their gifts.