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Author Topic: The Bear and the Hare  (Read 483 times)
BrKhalid
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« on: Nov 26, 2013 06:49 PM »


The Bear and the Hare


At this time of year, the sight of the Coca Cola truck can only mean one thing...


"..holidays are coming!"


With the approach of the festive season, however, has also come the rise of a somewhat new phenomena:


The Annual Christmas TV Advert!


Take a look at the John Lewis' effort from 2011:


John Lewis Christmas Advert 2011



For those uninitiated, John Lewis is a department store in the UK who started running commercials in 2009 stressing the 'giving' nature of Xmas.

After the hugely successful campaign of 2011, other shops and online retailers hopped on to  the bandwagon (no doubt envious of the resultant up tick in sales) and this year we have a number of carefully crafted commercials to keep even the most die hard Santas happy.


The success of the current John Lewis offering has been quite staggering. Indeed, some people have mistakenly been tweeting a Professor John Lewis in the USA and eulogising at how moved they were upon viewing the commercial and its ability to reduce them to tears. To the academic's credit he has been very polite in response to these erroneous tweets!

http://www.dailymail.co.uk/news/article-2498953/John-Lewis-patient-man-web-Professor-deluged-tweets-meant-store.html

 

As Muslims, however, why do we care?


Well beyond demonstrating the downward trend of a supposedly religious holiday into an abyss of commercialisation, it brings into question as to why these adverts have become so endearingly popular?

Upon inspection, there seems to be a common theme around the Islamic attribute of Ithaar which can be loosely defined as 'giving preference to others over oneself'.


We know, for instance, that Allah magnifies the Ansar in the Qur'an for the preference they showed to the Emigrant Muslims who had been driven out of Makkah.

We know the hadith of the couple who fed their hungry guest whilst pretending to sit and eat with him in the dark.

We know the story of the dying soldiers on the battlefield requesting water be given to the next man even though they were all in mortal need.



We know all of this  but, yet, why do we fail to see such actions in the lives of Muslims in the present day. The ummah appears bereft of any sincere altruistic leaning as people become increasingly enslaved to the passions of their own desires.

Whilst we may claim to follow the letter of the law in Islam, are we necessarily following its spirit?


These adverts are a stark reminder to us all of the great nobility in sharing with people, the honour in being generous and the exalted station of those who able to sacrifice their own desires in preference for others.


In the words of the refrain from the Bear and the Hare:


"Why don't we go.......somewhere only we know"

Say: "O ye my servants who believe! Fear your Lord, good is (the reward) for those who do good in this world. Spacious is God's earth! those who patiently persevere will truly receive a reward without measure!" [39:10]
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« Reply #1 on: Nov 27, 2013 01:51 PM »

Awww... those were really sweet. (I just watched 3 of them)...

And I like how you applied it to us. I think I will be giving this lesson to my daughter in this exact way (the 4 year old way).

um aboodi
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« Reply #2 on: Nov 28, 2013 12:45 PM »

salam

But ...John Lewis and other department stores are still trying to coax you into buying their stuff , only from a different perspective.  These companies can only survive if they encourage consumers to spend money. 

I like this family's  "no gifts" approach to  Christmas.... so refreshing.  I hope it catches on. 

http://www.theglobeandmail.com/life/life-video/why-this-family-insists-on-a-no-gifts-christmas/article15588359/

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« Reply #3 on: Nov 28, 2013 02:11 PM »

Giving gifts is Sunnah tho isn't it?

I adore giving gifts....to children, they love everything, mostly the box.

And when My servants question thee concerning Me, then surely I am nigh. I answer the prayer of the suppliant when he crieth unto Me. So let them hear My call and let them trust in Me, in order that they may be led aright. Surah 2  Verse 186
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« Reply #4 on: Nov 28, 2013 02:28 PM »

salam

yes I completely agree, giving gifts is sunnah.    once in a while, especially when it is not expected. 

i was looking at it from another angle mind you. 
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« Reply #5 on: Nov 29, 2013 11:19 PM »

That advert is sooooooooooooooooo cute. Very touching. How beautiful to have a child that cares more about giving gifts than receiving! That's real character and good parenting Smiley

The Holiday season does bring out a lot of good qualities in everyone. How come it's just during the "holidays" tho??


PS- The most famous Christmas commerical in the US Is the Folgers coffee one I think. Over the years Peter changes... he goes from like a college student, to a peace worker in west africa, to a soldier, to a father. Interesting eh?

Folger's Coffee "Peter Comes Home For Christmas" Full Length
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